![](https://levelheads.net/assets/images/hero-background-1920-gradient.webp) # Clearer decisions for Asian market growth. Market entry, distribution, digital growth, and brand strategy for teams weighing where to go next and how to execute with confidence. [Start a conversation](https://levelheads.net/contact/) [How we advise](https://levelheads.net/#services) ## Strategy and execution from the same team We combine senior commercial judgement with hands-on execution across market entry, sales, distribution, brand, and digital growth. - Markets On the ground in Southeast and East Asia, with client work in South Asia and Australia/New Zealand. - Mode Strategy shaped around work that can actually ship. - Access Direct senior involvement, without a hand-off layer. Our Services ## What we help you decide and deliver Strategy and execution for ambitious brands, trade associations, government entities, and organizations serious about Asia. From global MNCs to early-stage startups, we stay involved from strategy through launch and operations. 01 ### Market Entry & Expansion Figure out where to go, when to move, and how to win. Market sizing, regulatory paths, partner vetting, and launch execution. - Market assessment and opportunity mapping - Entry strategy and market prioritization - Distributor and partner due diligence - Launch planning and go-to-market execution 02 ### Digital Marketing & Media Performance-driven digital. Channel strategy, content, campaigns, and data-led marketing that builds brands and drives growth. - Digital strategy and transformation - Performance marketing and media buying - Content strategy and campaign execution - SEO, AEO (Answer Engine Optimisation), and analytics 03 ### Sales & Distribution Strategy Build sales systems that scale. Route-to-market, pricing, channel mix, account plans, and team enablement. - Distribution strategy and channel design - Pricing strategy and deal structuring - Key account planning and activation - Sales team training and enablement 04 ### Operations & Supply Chain Practical support on import/export, compliance, logistics, and operational resilience in complex markets. - Import/export and customs navigation - Regulatory compliance and legal frameworks - Supply chain optimization and logistics - Operational playbooks and risk mitigation 05 ### Brand Strategy & Positioning Get your story right. Brand positioning, messaging, and creative direction that works locally and globally. - Brand positioning and what customers get - Messaging frameworks and brand voice - Cultural adaptation and market testing - Brand equity measurement and tracking 06 ### Trade & Government Advisory Navigate stakeholders beyond the private sector. Trade missions, industry associations, government partnerships, and non-profit initiatives. - Trade association strategy and missions - Government relations and policy navigation - Industry coalition building - Non-profit and association partnerships

AI & Business Automation

We help CEOs and teams talk to their data through AI. We integrate tools such as Codex and Claude with business systems, organise the data behind them, and build custom AI applications, portals, MCP servers, APIs, and CLIs.

Explore AI & Business Automation
AI & Business Automation ## Talk to your business data. We help CEOs and teams talk to their data through AI. We integrate tools such as Codex and Claude with business systems, organise the data behind them, and build custom AI applications, portals, MCP servers, APIs, and CLIs. [Explore AI & Business Automation](https://levelheads.net/services/ai-automation/) Our Team ## Who you'll work with Four people who've done the work across Asia. No intermediaries. ![Christopher Roberts - Co-Founder, Commercial Strategy & Operations at LevelHeads Advisory](https://levelheads.net/assets/images/chris-roberts-optimized.jpg) ### Christopher Roberts Commercial Strategy & Operations Chris brings 15+ years of international leadership experience in beverage, FMCG, and trade associations. He's launched brands, rebuilt supply chains, navigated import/export across Asia, and led U.S. trade missions into Southeast Asia. A former lawyer and applied economist, he combines sharp commercial instincts with deep regional expertise. He has lived and worked in Japan, Korea, and Hong Kong, and now calls Thailand home. He works with clients from strategy through to execution. [LinkedIn](https://www.linkedin.com/in/chris-roberts-esq/) ![Oliver Woods - Co-Founder, Brand & Digital Strategy at LevelHeads Advisory](https://levelheads.net/assets/images/oliver-woods-optimized.jpg) ### Oliver Woods Brand & Digital Strategy Oliver brings 18 years of brand and digital expertise across Asia-Pacific. He's led marketing transformation for global FMCGs and creative agencies in Singapore, Vietnam, and Malaysia. Working across data-led storytelling, performance marketing, and culturally grounded brand building, he helps teams sharpen positioning, refine their channel mix, and drive digital growth. He's lived and worked across Asia and now calls Malaysia home. [LinkedIn](https://www.linkedin.com/in/oliverwoodsdigital/) ![Spencer Jemelka - Director of AI Solutions at LevelHeads Advisory](https://levelheads.net/assets/images/spencer-jemelka.jpeg) ### Spencer Jemelka AI Solutions Spencer brings 14+ years of operations and manufacturing experience across Asia, using AI to help organizations turn complex workflows into scalable systems grounded in operational data. As co-founder and Managing Director of Redpoint Brewing Company in Taiwan, he designed and built the company's manufacturing and data platform from the ground up, integrating automation and AI to optimize sales, production, quality, and inventory. His expertise spans ERP/MES platforms, databases, process automation, AI agents, and AI-enabled workflows. He's lived in China and Taiwan for over 19 years. [LinkedIn](https://www.linkedin.com/in/spencer-jemelka-4566803/) ![Christopher Andel - Content Director at LevelHeads Advisory](https://levelheads.net/assets/images/christopher-andel.jpeg) ### Christopher Andel Content Christopher leads content strategy, editorial direction, and SEO/AEO execution at LevelHeads. A trilingual communicator fluent in English, Dutch, and German, he brings a distinctive cross-cultural lens shaped by growing up across Southeast Asia and the Netherlands and a career spanning the region and Europe. As Content Director at Beer Asia, he spent nearly six years building the publication's editorial voice and growing its readership. Born in Bangkok. [LinkedIn](https://www.linkedin.com/in/christopher-henry-andel-5352b215/) From the Field ## Insights from the field Practical notes on market entry, brand strategy, and working in Asian markets, drawn from our client and operating work. ![DistillAsia 2026 craft distilling convention](https://levelheads.net/assets/images/blog-distillasia.jpg) Mar 15, 2026 Events ### DistillAsia 2026 Asia's premier craft distilling convention returns to Bangkok with an expanded two-day programme, trade expo, and a LevelHeads workshop on scaling spirits brands. [Read more](https://levelheads.net/blog-distillasia/) ![Business strategy and market entry planning](https://levelheads.net/assets/images/blog-market-entry.jpg) Nov 27, 2025 Market Entry ### Is Tsingtao's Deal with Carabao the First Step in a New Globalization Strategy? How Tsingtao's licensing deal with Thailand's Carabao Group could signal a major shift in Chinese brands' approach to geopolitical risk and tariffs. [Read more](https://levelheads.net/blog-market-entry/) ## Let's talk Send us your situation. We'll reply within 48 hours with a clear next step. [Get in touch](https://levelheads.net/contact/) [Start a conversation](https://levelheads.net/contact/)